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Revealed. The 911 Spirit 70 from Porsche Heritage Design
The newest addition to the Icons of Cool series • Exciting app for Apple Vision Pro
Hurry up and submit your letters of interest, don't forget to wear your Lionels...
Everything you need to know about the Porsche 911 Spirit 70
Revealed: the third exciting instalment of the limited-edition Icons of Cool series
The 911 Spirit 70 model from Porsche Heritage Design pays homage to the disco era while shining a light on the skill and expertise of the Porsche Exclusive Manufaktur programme. Find out more
The 1970s was a decade that was bold, vibrant and entirely unforgettable. A time of flamboyant fashion, sensational footwear and oversized sunglasses – and of growing freedom, self-expression and radical change. All this and more has helped inspire a new, limited-edition 911 – the 911 Spirit 70 from Porsche Heritage Design. A passion project from the Porsche Exclusive Manufaktur programme, it harnesses the spirit and energy of the 1970s, distilled in the form of a very special 911 sportscar.
The 1970s was an era of experimentation and bold choices. The 911 Spirit 70 takes inspiration from it, incorporating colours and design elements to evoke the disco decade
Photo: Porsche
The 911 Spirit 70 is the third of four exclusive models planned for the Porsche Heritage Design series – one for each decade from 1950 to 1980. It joins the 911 Targa 4S Heritage Design Edition, which went on sale in 2020 and captured the essence of the timeless elegance in the 1950s. It was followed by 2022’s 911 Sport Classic, another expertly crafted, in-demand limited release sportscar that glowed with a ’60s vibe and the aura of the early 911 sportscars, with distinct influences from the celebrated 1972 911 Carrera RS 2.7.
Now, with the latest addition to the limited series, the 911 Spirit 70 brings the unique flavour of the 1970s to the streets of today.
What is the Porsche 911 Spirit 70?
Following the success of the first two Heritage Design models, the team at Exclusive Manufaktur knew that the next chapter would need to continue to stir emotions – and they’ve most certainly achieved that. The 911 Spirit 70 is part-cutting edge sportscar, part-disco daydream. The subject of an attention to detail that borders on the obsessive, it’s a car that captures the vibrant flair of the 1970s and then wraps it in the unmistakable form of a contemporary 911 – with the performance to match.
The design of the 911 Spirit 70 summons up the spirit of the 1970s, yet underneath its beautiful skin is a thoroughly contemporary sportscar in the shape of the current second-generation of the 992 Carrera GTS
Photo: Porsche
To understand the 911 Spirit 70, you have to understand the decade that inspired it – and how important a one it was for Porsche. It began in monumental fashion in June 1970 with the first overall win for Porsche at the 24 Hour of Le Mans, joined three years later by the reveal of the acclaimed 911 G Series in 1973 and then the introduction of the revolutionary transaxle concept that was used first on the 924 and then 928 sportscars. The 1970s truly was a time of uncharted growth and reinvention for Porsche – and one that it embraced with passion and commitment.
But beyond these records and milestones, the 1970s was such an inspiring decade for many because it was so full of life. It painted everywhere in a dizzying array of hues – from harvest gold to bright avocado green to screaming orange. With disco lighting up Manhattan’s legendary Studio 54 nightclub and then taking over the world, propelled by groundbreaking artists like Chic and Sylvester – whose 1978 hit, You Make Me Feel, was re-recorded specifically for the 911 Spirit 70 campaign – the ‘boogie decade’ was anything but subtle. It’s this feeling that the 911 Spirit 70 sets out to recapture.
The distinctive chequered material of Pasha is one of the most recognisable of all Porsche interior design patterns and is a standout feature of the 911 Spirit 70
Photo: Porsche
How many versions of the Porsche 911 Spirit 70 will be made?
Limited to 1,500 units, this third chapter in the Icons of Cool series began life with the working title of ‘Psychedelic’. The hero colour chosen for the launch of the 911 Spirit 70 is suitably colourful – Olive Neo, a deep, richly saturated green inspired by the classic Olive and Olive Green Porsche colours, as well as the natural shade of the Tourmaline gemstone. To complete the look, subtle Bronzite accents can be found on the front and rear bumpers and on the car’s distinctive Sport Classic wheels.
In the 1970s, the safety stripes on a 911 were designed to warn other drivers of fast-approaching Porsche sportscars in their rear-view mirrors
Photo: Porsche
The front bonnet features three tone-on-tone contrast stripes in Black (satin gloss). Known as ‘safety stripes’, this historic design element first appeared in the early 1970s to help other drivers recognise the small, fast-approaching 911 sportscars in their rear-view mirrors. On the doors, the lollipop graphics match the bonnet stripes and are finished in the same Black (satin gloss) – and you can choose your own starting number too, from 0-99.
Vlasta Hatter, designer of the legendary Pasha material for Porsche, grew up in her mother’s fashion salon, where she had little interest in fast cars. But her legacy is a profound one – Pasha lives on as a primary pattern used in the interior of the 911 Spirit 70
Photo: Porsche
Inside, the Pasha pattern is a true highlight. First seen in the Porsche 928 in 1977, this mesmerising chequerboard fabric was designed by Vlasta Hatter and championed by Anatole ‘Tony’ Lapine, then head of design at Porsche. It was a pattern that was all about movement and dynamism. Possessing a memorable graphic punch, it was meant to represent a chequered flag being waved at the end of a race. A symbol of victory and speed at a time when Porsche dominated motorsport.
In the 911 Spirit 70, the Pasha Black/Olive Neo or Black/Darksilver fabric appears in a number of settings, including the seat centres, door panels, glovebox, the luggage compartment mat and optionally the dashboard trim and seat backrests.
But while the 911 Spirit 70 is inspired by the style of the 1970s, it’s also based on the latest, second-generation of the 992 Carrera GTS. It means that its on-road performance is pure, state-of-the-art 2025 Porsche.
What is the 911 Spirit 70 app for Apple Vision Pro?
Luckily for Porsche fans, the surprises don’t end with the unveiling of the latest Porsche Heritage Design model. To tie-in with the launch of the 911 Spirit 70, Porsche is offering fans and customers an opportunity to revive the spirit of the 1970s with the help of the 911 Spirit 70 app for Apple Vision Pro, which allows you to create and personalise your dream car step by step.
Launched alongside the new 911 Sprit 70 itself is an app for Apple Vision Pro users. Use it to create a virtual 911 Spirit 70 to your very own tastes, drawing on Porsche heritage and history of the period to help inspire elements like exterior paint and seat pattern choices
Photo: Porsche
As well as showcasing the Porsche Heritage Design strategy, the app offers inspiration for Paint to Sample options, decorative stripes, unique seating patterns and historic race numbers. More than ten popular Porsche car colours from the 1970s are visualised and enriched with detailed descriptions and historical references.
Painstaking research from the Porsche innovation team saw them poring over original swatches of material, sketches and photographs from the Porsche Historical Archives and Porsche Design Studio to bring the era back to life in a way that was as realistic as possible. You can check out the app
here.The 911 Spirit 70 collections: accessories that embody a way of life
As a special addition to the car, Porsche is launching a series of special 911 Spirit 70 collections, from accessories to clothing and even a collector’s watch, all inspired by the design language of the model and bringing the bold style of the 1970s into the present day.The first special reveal is the 911 Spirit 70 Chronograph by Porsche Design. Exclusively available to owners of the car, it’s a celebration of movement and motorsport heritage, down to the last detail. A true sports car for the wrist.
For those who prefer their statement pieces in their wardrobe, the Porsche Lifestyle Collection 911 Spirit 70 and the Porsche Sports and Football Collection 911 Spirit 70 are limited-edition fashion capsules that capture the essence of an era.
The 911 Spirit 70 Chronograph features the Pasha pattern on the dial, as well as many other details borrowed from the car’s unique design language
Photo: Porsche
Extending the Spirit 70 vibe further to the rest of the home, Porsche has created a range of optional accessories. From dog box inlays and child seat covers to folding luggage boxes and key panels, each one channels the Pasha motif and adds a nostalgic twist to modern functionality.
One thing is clear. Whether worn, carried or simply admired, the Spirit 70 collections bring Porsche passion to every part of life – a reminder that icons aren’t just built, they’re loved and lived with.
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