FZP
Zandvoort
- Joined
- 18 Jan 2015
- Messages
- 5,878
Looking at Mclarens business model reminds me alot of Dell Computers. Back in the day, you could only buy directly from them. Their argument was we can service clients better because there isn't a middleman. As they grew they struggled to keep pace with demand for sales and service. Eventually they saw the light and set up an indirect channel.
McLaren are approaching that point, without an indirect model(in this case, the independent workshops and sales) to help grow their market, people will be put off buying second hand cars.
People will argue that they're only interested in new cars, but by not having a vibrant 2nd hand fan base, those buyers may never get the bug to buy new when they're in a position to.
The way Porsche set up their business model is significantly better in my opinion.
McLaren are approaching that point, without an indirect model(in this case, the independent workshops and sales) to help grow their market, people will be put off buying second hand cars.
People will argue that they're only interested in new cars, but by not having a vibrant 2nd hand fan base, those buyers may never get the bug to buy new when they're in a position to.
The way Porsche set up their business model is significantly better in my opinion.
