wasz said:
Its all about what they can punt on through their particular network of retailers.
They don't have a network of retailers - there simply wouldn't be time for them to do the admin. Everything goes through BCA.
BCA owns WBAC and they are sold under the Vendor "UKCGR" split into various categories from Premium (could be worth a punt) to Trade and No Reserve (feeling lucky??).
It's scandalous what WBAC say in their ads - Phil Schofield clearly says "find out how much your car's worth in 60 seconds". This is NOT what your car is worth, it is what WBAC's opening offer is and 99% of the time WILL be reduced upon viewing the car and is then subject to their admin fees too. Only one key? Minus £50. Scuff on a bumper? Minus £100. and so on.
Your car will then go through BCA who will take their commission from the sale and charge the buyer the indemnity too - so there's two profit centres which have been paid already. Due to reserves being set at auction, the buyer will pay more than WBAC paid the seller, so WBAC have made their profit on the car too. Then assuming a dealer buys the car to sell for profit and has bid with a selling price in mind (at a sellable price point) they'll still need to cover the cost of any prep work, advertising, warranty, VAT and income tax costs and still achieve a profit. So that's FOUR margin centres which have been satisfied after the car is sold from the dealer's forecourt.
AND YET, in WBAC's previous ads they have stated that you will get more from them than you would by part exchanging it - how on earth can that be the case when the dealer who would make you a Part Exchange offer is probably buying from the auctions anyway??
Obviously it works well for some people and is a quick and simple way of selling their car, so that's fine it it suits the circumstance. And don't get me wrong, I don't have a problem with businesses making money, but I feel WBAC is doing it under the guise of doing the seller a favour and the words they use are misleading. I'm not a fan - rant over!
By the way, I know the local area manager for WBAC and it's staggering how cheaply they are buying cars!
With regards to monitoring values / market prices, I think it would be better to collate info on advertised prices / mileages on similar spec'd cars - it would also give a feel for price movement and how quickly they are selling. As has been said before, WBAC isn't really a fair reflection for niche cars or cars like ours.